Boost motivation with Blueboard's sales team incentives workflow

The sales incentive status quo just isn't working.

Gift cards and cash-based incentives aren’t propelling sales reps to meet (let alone exceed) their sales goals. Because this approach doesn’t reflect the things that truly motivate people: things like novelty, freedom of choice and flexibility, personalization, and time back to spend with family and loved ones. These characteristics are even more important today, as inflation increases the perceived value of non-cash rewards.

One sales leader recently told us: “I’m looking for ideas to remove complacency from our team so they’re excited to work and produce. We’re looking for new and exciting [incentives] that aren’t boring like an Amazon gift card or a gas card to make that happen.” 

With Blueboard’s unique sales incentives workflow, we’re thrilled to offer leaders a better way to help your team reach sales incentives goals. 

What’s it entail? A dedicated dashboard that gives sales reps the ability to browse and choose a reward from our celebrated, hand-curated experience menu before (and even during) the run of your sales incentive contests.

Read on for more details about the latest improvements and changes to our sales incentives product, and how you can drive more impactful results for your company with a dedicated incentives workflow for your sales team.

Go beyond “one-size-fits-all” sales team motivation

We’re in a new era of sales and legacy incentives are losing steam. There’s a disconnect between what many sales leaders believe motivates their reps–and what actually works. Cash incentives, for example, are the norm but a study by the Incentive Research Foundation reveals cash bonuses “did not highly correlate to motivation or job satisfaction.”  

As sales leaders look for innovative ways to motivate and retain their teams, here are three reasons to give sales reps the power to choose experiential rewards they want to work towards—now and in the future. 

1. Dreaming and planning for the reward adds an extra level of accountability and desire to perform. Because Blueboard rewards are meant to be shared, participants often involve their loved ones in the selection process. If the whole family knows they could spend a summer vacation at Disneyland, or a partner has their sights set on a sunset hot air balloon ride, program participants are more invested to win.   

2. Flexibility to change the experience reward participants work towards throughout the duration of the contest increases goal completion. If the last few years have taught us anything, it’s that life is unpredictable—and who doesn’t like options? Experiences are constantly being added to the experience menu; the ability to change your mind about what you’re working to achieve means motivation stays strong. 

3. With more choice and visibility into what’s possible from day one, you’ll have more participant engagement. Experiences are the only employee rewards that become more impactful the more someone earns them. Once a rep goes on an experience, they're even more motivated to earn the next one. The benefits for the sales team and company compound, too: you’ll enjoy greater return on investment on the partnership with Blueboard as internal buzz builds as reps go on experiences. 

The impact of experiential incentives also extends to reps who don’t win. As they see their peers going on experiences, the reward they’re working toward becomes more real, and in turn, participants feel more motivated to earn (and enjoy!) their own experiences.

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