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Scale Meaningful Service Award Delivery With The Anniversary Engine
Jonathan Alarcon
October 10, 2019

When it comes to types of employee recognition, anniversary (or milestone) recognition is king. The fact that 85% of businesses have a length of service program [1] underscores the popularity of recognizing tenure. 

So why is recognizing anniversary milestones important? Two main reasons really: employee retention and acknowledging real achievement. Millennials, now the majority of the workforce, only spend 2.3 years on average with their current employer. Gone are the days where you can wait until an employee hits their 5-year anniversary to say ‘thank you’ in a meaningful way. Thus, in order to retain employees, you must acknowledge the fact that they have remained loyal, and accept that it truly is an accomplishment to stay longer at a company these days. In today’s market, recognizing employees early and often is key to retaining their skills and fostering positive engagement around their accomplishments, enabling a culture of increased productivity. 

The question then becomes how does a company, with a growing population, accomplish personal recognition efficiently, and at scale? As the need arises to recognize employees sooner and more frequently, it becomes increasingly difficult to do so in a turn-key and meaningful way. Put another way, the methods used when recognizing individual birthday celebrations for a staff of 30 are no longer realistic when that staff scales to 500; yet the need for personalized, meaningful recognition is still crucial (and we already know that gift cards and plaques don’t cut it).

When you’re able to implement meaningful anniversary recognition at scale:

To help companies implement a meaningful anniversary program at scale, we’re excited to introduce Anniversary Engine. We’ve married the power of personalized experiences with automation, helping you scale meaningful anniversary reward delivery and achieve higher value from your recognition efforts.

Here are the top 4 benefits of our automated Anniversary Engine product:

A fifth, and more subtle, benefit of experiential anniversary awards is the impact on your employer brand. Glaukos, an innovative eye surgery company, celebrates their employee tenure with Blueboard experiences and employees have taken to social media to share precious moments and produce positive brand visibility for their company. This content connects prospective candidates to their culture, and becomes a proud feature of brand association internally.

Experiential recognition is compelling and 42% of service anniversary program owners are increasing the number of experiential rewards in their portfolio [5]. They understand that experiences are meaningful, shareable and personalized. The status quo (i.e. gift cards, plaques) won’t cut it, your employee base is diverse and desires inclusiveness...experiences that are personalized to an individual’s preference foster inclusion.  

If you’re interested in learning how Blueboard can support your anniversary programs, click the orange Request Demo button above ^^. Or, if you’re a current Blueboard customer and have any questions or feedback about Anniversary Engine (or would like to sign up for our Beta group), I’d love to hear from you - feel free to email me directly at

We hosted an awesome webinar walking through Anniversary Engine on 11/5/19, check out the complete recording and recap below:


  1. “Trends in Employee Recognition,” a 2017 study by WorldatWork and ITA Group
  2. OC Tanner: A Modern-Day Guide to Years of Service Awards
  3. Gallup 
  4. CAP study
  5. IRF 2017 Trends Study 

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