Over the past several years working in the employee recognition space, there’s one statistic that has continuously lingered in the back of my mind:
This was one of the key findings from Gallup’s State of the American Manager report back in 2015. It conveys the importance of the manager-employee relationship and is a good reminder for me — as well as the HR teams I have conversations with everyday — of the impact that you can gain through increased investment in your managers and leadership team.
To take it a step further, NYU Steinhardt shared that favorable treatment from a supervisor is synonymous with support from the organization, and when employees feel that they are appreciated by their company, both their motivation to continue receiving rewards and their level of job performance increase accordingly.
That’s why I sat down to write this article: to discuss the merits of a manager-driven recognition program, in comparison to peer-to-peer recognition programs that you might be considering.
Manager-driven recognition programs, as the name implies, allow rewards to be given at the discretion of the manger. This means that managers have the autonomy to recognize and reward employees based on company-established guidelines for which behaviors deserve to be recognized . There are several reasons why this type of recognition is powerful:
Recognition is a great way to nurture this relationship in a positive direction and show employees that their manager both sees all the hard work they’re putting in and values them as an integral part of the team. A simplified, centralized platform for distributing rewards helps to build manager adoption, learn more about ours online here.
As we’ve learned with Millennial and Gen Z cohorts, these employees thrive in finding a sense of purpose and contributing to the greater org - seeing how their contributions shape the business will continue to inspire them towards increased effort and performance. Because managers frequently serve as liaisons between front-line employees and senior executives at a company, they have the unique opportunity to connect how the employee’s behavior supports the broader business.
If you’re not considering manager-driven programs, you might be weighing the alternative: peer-to-peer programs (P2P). P2P programs allow for multi-directional recognition, with rewards distributed from an employee to their manager, employee to employee, etc. They’re usually points based and are, most notably, a higher frequency reward model.
You may be asking: “What’s wrong with high-frequency rewards?” Conceptually, this characteristic of P2P recognition and reward programs sound like a great idea but can lead to some major downsides.
Let’s dig in a bit deeper:
Imagine yourself in this position. Your company launches a P2P recognition program where you earn five to 25 points in a given setting, the equivalent of $5.00 to $25.00 in value. Your first reward feels pretty cool, and so does the second, which you receive the next week. Your third however, which you got for helping someone move desks, feels a little less impactful (“I didn’t really do anything meaningful to get the points”). The fourth recognition is similar, receiving 10 points totaling 34 points over three months… Now you might be thinking, ”What can I get with this?”, or “Why did I receive these points again?”
P2P recognition programs tend to lead to diminishing marginal impact and utility. This means that rewards become less impactful with each reward you receive. Employees get used to the small recognition interactions and start to blur out why they received the points to begin with.
Here are a few additional reasons why the high-frequency nature of P2P programs may not be the best idea:
Do these sound familiar? “Thanks for watching my dog during my client meeting!” “Thanks for bringing me lunch while I was heads-down prepping for my presentation!” These small props become common shoutouts in the social feed. Over time, it becomes unclear to the employees receiving the recognition whether their work is actually valuable to the business or not, or if they were just doing someone a favor.
If you choose to run a P2P program, I recommend you segment your data by department and review bi-annually to ensure all teams are adopting the platform.
The good news is that there are ways to strike balance between the positive aspects of the P2P recognition and rewards program, along with the value of a manager-driven one, to fit your company’s unique needs. Below are tips on how to achieve this.
Here’s what this might look like in practice: let’s say an employee went on vacation for a week and wants to recognize her colleague, who stepped up to fill in her role and did an amazing job. The manager of the recipient would have to review the amount, justification, and other details around the reward before granting approval. This way, everyone involved knows this is a legitimate reward tied to business values or outcomes, and the manager is also given visibility into the great work of their direct report!
So instead of making your P2P rewards small dollar amounts that are given on a regular basis, I recommend decreasing the frequency and increasing the value for higher impact, celebration, and shareability.
While I’m an advocate of manager-driven recognition and rewards programs, I’m also supportive of P2P programs that have the right boundaries, managerial oversights, and incentives baked into their processes. Regardless of the path you choose — you’ll ultimately want to roll out a program that compliments your company culture and business goals.
I’m always open to hearing different perspectives on this topic, and would love to chat 1:1 if you’re currently weighing recognition programs at your company. Feel free to reach out to me on LinkedIn, or find me at Kevin@blueboard.com.