We’re currently in a candidate-driven market, with many of us are feeling the pressure when it comes to recruiting top talent. 73% of companies are struggling to find relevant candidates, and for the first time on record, the number of job openings are surpassing the number of unemployed workers, meaning it's slim pickings for your hottest open recs.
Candidates have an army of tools at their disposal (like Glassdoor, The Muse) to gain insights into company culture and evaluate job opportunities independently of what they learn from your recruiting teams. Social media has also become a powerful medium where employees can share their culture and employee experience feedback (their love for their team, or worst case, their office rants)—meaning your current employees can be powerful ambassadors, when given the right tools and motivation.
At this point, you may be asking yourself: How can I best leverage my HR toolkit to build employee advocacy?
In this eBook, we'll showcase how socialized, shareable recognition programs are a great tool for building employer brand. We'll link the power of experiential rewards to inspiring content that employees can share both internally to build program buzz and awareness, and with their broader network, showing future candidates that your company values and appreciates their people - positioning you as a Best Place to Work.
We'll walk through best practices from top Blueboard customers doing an awesome job showcasing recognition stories, and will guide you through recommended program use cases for building employee advocacy.
You'll walk away with a comprehensive understanding of why building a more positive employer brand is critical to your recruiting strategy, and the steps to make recognition one of your core initiatives for driving positive change.
Stefani, Chloe + Isabel