In today’s candidate-driven market, a noteworthy employee referral program is a must-have. But without a program worth talking about, you’ll find yourself high and dry. Let’s learn how hundreds of companies are building their hiring momentum using buzz-worthy Blueboard experiences.DESIGN YOUR PROGRAM
Cash is a purely rational incentive. It doesn’t hook into our emotions, shape our identity, or create new stories to share. So even in the best case scenario where a well-intentioned employee referrals program launches to great fanfare, most companies see dwindling referral volume just months after launch.
Successful referral programs hinge on motivating employees to evangelize the opportunities available at your company. The very real opportunity of earning a bucket-list experience, like diving at the Great Barrier Reef or chasing the Northern Lights in Iceland, motivates people to take action and share your open roles with their network.
Guidewire, a leading insurance software company, was named a “Best Place to Work” for two years running but saw only 18% of new hires coming from referrals. Guidewire partnered with Blueboard to drive employee referral volume by rebuilding excitement around the program.
*Guidewire internal hiring dataREAD THE FULL STORY
“Having a program that we could reinforce every month really kept the program fresh. One of my team members looked into a meeting room where someone was just playing the video of Juliano skydiving (our first Blueboard recipient), totally unprompted. Everyone was watching and talking about it. It was really cool to see all of the buzz being created.”READ MORE 5-STAR REVIEWS
Tradeshift exceeded new hire by referral goals by 2.5X through exciting and shareable experiential employee referral incentives.
Best practices for building an exciting employee referral program.
Build employee advocacy and advance your recruiting efforts with employee rewards that create exciting, shareable recognition stories.
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