Case Studies

The Trade Desk Anniversary Awards

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Investing in the greatest (anniversary) gift of all — quality time.

Jeff Green, CEO at The Trade Desk (TTD), sees time as the most valuable commodity we have as human beings, and when someone chooses to give their time to an employer, it’s the ultimate compliment. As TTD grew and early-stage employees began to hit tenure milestones, Jeff realized that there wasn’t an employee anniversary recognition program in place that authentically expressed to employees the level of gratitude he had for their time, energy, and dedication to the business. They needed a partner who could recognize employees in a meaningful way, and that celebrated their diverse, personal interests. 

TTD found Blueboard in 2018, and a wonderful partnership was born. Now, when TTD employees hit anniversary milestones, they get to celebrate with a Blueboard reward from a wide menu of hand-curated experiences to enjoy with their loved ones (like hot air balloon rides, pottery lessons, and adventurous glamping trips).

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How it started — and how it’s scaling.

Since the partnership began, TTD has quickly grown to nearly 2,000 employees across nearly 30 global offices. The Blueboard anniversaries program has ensured their employee experience still feels personalized and meaningful during this hyper-growth period. At Blueboard, we serve experiences in over 70 international countries, meaning TTD’s anniversary program is consistent and accessible for every employee around the globe. 

Together we've sent over 3,600 Blueboard rewards to their employees, who have gone on Blueboard experiences across 35 countries. Throughout it all, our Client Success team has been a trusted partner that TTD can lean on to ensure their employee recognition platform is set up for success. 

Grab a copy of our client success story to read more on TTD's success metrics and how we're supporting global teams at scale. If you're ready to explore new ways to celebrate employee anniversary milestones, get in touch with our team by requesting a demo.

“Our team members value having a choice of experiences that reflect their varied interests and passions. Our Blueboard partnership elevates two of our core company values – generosity and openness – year after year. Some organizations have eliminated recognition for service anniversaries – we’re investing in it for the future. Blueboard enables us to deliver meaningful recognition at scale.”
Vina Leite
Chief People Officer
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