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How to Become the Best Place to Work
Rachael Lewandowski
April 4, 2017

Glassdoor releases a prestigious list of the “Best Places to Work” each year, based on genuine ratings from anonymous employees through their platform. So the question everyone asks, "How can I make it on this list?"

Before focusing on simply “making the list,” it’s important to consider the factors that are most valuable to the employees at these “Best Places to Work.” According to Glassdoor, compensation and benefits ranked last in a list of factors employees found most important to them. Even more vital to consider, company culture and values ranked in at #1.

When considering this, it’s key to understand which factors best drive culture in the workplace. Keeping employees consistently engaged, feeling appreciated, and even having fun (gasp!) are important to creating a culture of happiness. Most companies, in Global Human Capital Trends 2015, consider office culture and engagement to be some of their top challenges. At the same time, less than half of HR leaders understand how to address this issue.

So, what do the “Best Places to Work” do to earn this title and fight employee disengagement? Here are the top 3 lessons we can learn from them:

Companies that are "Best Places to Work" have a Mission and Values

A company’s mission is its reason for existence, its “why.” It’s important to make this clear to employees, as these “Best Places to Work” consistently do. If the employees in your organization have a thorough understanding of your mission and values, it will result in a sense of purpose and motivation, driving employee engagement and satisfaction. Mission-driven companies proudly claim 40% higher retention rates than those who have an unclear or lacking mission. And this stems from the top, from your CEO, Founders and senior leaders.

A "Best Place to Work" Company has Great People

Company culture involves a wide-range of factors, but ultimately it is reflected by the people in your organization and the way they feel (their engagement) about their workplace. A few things to consider when building a positive culture include hiring quality coworkers who are aligned with the company’s mission, who bring unique skills and beliefs to the table (see more in our workplace diversity article here), and are motivated to perform at a higher level, helping the company to grow and succeed over time. Here at Blueboard, we understand the importance of a positive employee experience. Which is why we believe experiential employee rewards are the best way to recognize employees as well as one of the greatest ways to create an exciting culture. Browse some of the employee experiences in our catalog here.

Transparency Plays a Major Role

Many of the “Best Places to Work” consider transparency a major role in their company culture. They often incorporate feedback platforms or employee reward programs to allow tangible communication between higher-ups and their subordinates. Creating a sense of transparency and openness throughout the organization, rather than a hierarchical structure or secretive agenda is key for employee satisfaction.

To read the full report, download “The DNA of Glassdoor’s Best Places to Work,” here.

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